SEO

Are you looking to take your understanding of SEO up a notch? Look no further! We’ve put together the list of our SEO articles and explainers in one place for your convenience.

Discover effective tips for optimizing content and learn how these practices can make all the difference when ranking your website higher among search engine results.

Make this ultimate resource your foundation for moving your business forward and increasing your knowledge in the rapidly changing world of SEO. With helpful insights at your fingertips, you’re sure to level up quickly, guiding yourself to great success!


What Is Internal Linking? Definition, Benefits, and Best Practices

what is internal linking

As you build content on your website, easy page navigation is crucial. One way to do this is with internal linking. But what is internal…

What Is Alt Text? A Guide to Alternative Text for SEO and Accessibility

what is alt text

Alt text improves accessiblity and search engine optimization (SEO). But what is alt text, and how can you use it to your advantage and to…

What Is Local SEO? Definition, Ranking Factors, and Top Tactics

what is local seo

If you own a business that caters to local customers, you need to consider optimizing your website for local SEO. But what is local SEO,…

What Is SERP Analysis? Definition, Benefits, and Tools

what is serp analysis

SERP analysis gives you a competitive edge and helps optimize your content strategy. But what is SERP analysis, and how can it benefit your business?…

What Is Link Velocity, and How Does It Affect SEO?

what is link velocity

Understanding link velocity is crucial for any SEO effort, as it can impact how well your website ranks in search engine results pages (SERPs). But…

What Is a PBN? A Comprehensive Guide to Private Blog Networks

what is a pbn

Private blog networks can improve your search engine rankings and site authority. But what is a PBN, and why is it a hot topic in…

What Are Title Tags? Definition, Purpose, and Best Practices

what are title tags

When talking about search engine optimization (SEO), one of the most important elements that web developers must pay close attention to is title tags. But…

What Is the Google Sandbox, and Does It Impact SEO Rankings?

what is the google sandbox

Are you struggling to rank your website in search engine results pages (SERPs)? You might have heard of the term “Google sandbox.” But what is…

What Is a Google Penalty? Types, Triggers, and Prevention

google penalty

If you own a website or are involved in digital marketing, you’ve probably heard the term “Google penalty” before. But what is a Google penalty,…

What Is Google RankBrain? A Complete Guide to SEO Success

google rankbrain

Google Rankbrain is one of the most important aspects of modern digital marketing, and understanding it is crucial for success. But what is Google RankBrain…

What Is Google Hummingbird Update? How It Changed SEO and Search

google hummingbird

Introduced in 2013, Google Hummingbird stands as a major moment for search engine optimization, offering a far cry from earlier updates. What sets Google Hummingbird…

What Is an External Link? Definition, Types, and Link-Building Best Practices

what is an external link

If you’re just starting your blog or website, you may have heard that external links are critical but have no idea what they are or…

What Is Programmatic SEO? Definition, Process, and Best Practices

what is programmatic seo

Programmatic SEO boosts visibility and organic web traffic. But what is programmatic SEO exactly, and how can you use it to scale and streamline content…

What Is a Reciprocal Link? Exploring the Basics of Link Exchange

what is a reciprocal link

Reciprocal links help improve your website’s ranking in search engine results pages. But what is a reciprocal link, and how does it work? In this…

What Is Click Depth? Exploring the Basics of This SEO Metric

what is click depth

Understanding click depth is crucial, as it can help you improve your website’s overall user experience. But what is click depth, and how can you…

What Are Niche Edits? Definition, Benefits, and How to Get High-Quality Links

what are niche edits

Niche edits help you build domain authority (DA) and bring in organic traffic. But what are niche edits exactly, and how can you get them…

301 vs. 302 Redirect: Definition, Differences, and SEO Impact Explained

301 vs. 302 redirect

How do 301 vs. 302 redirects differ? Redirects, like 301s and 302s, play a crucial role in website management and SEO. They allow webmasters to…

What Is a Meta Description? Definition, Best Practices, and Examples

what is a meta description

Meta descriptions improve search result rankings and attract web traffic. But what is a meta description, and how does it impact your website’s performance on…

What Is PageRank? A Comprehensive Guide to Google’s Algorithm

what is pagerank

As a website owner, you may have heard the term “PageRank” thrown around in conversation, but what exactly does it mean? In this blog post,…

What Is Link Building for SEO? A Guide to Building Rankings and Authority

what is link building for seo

Link building is a crucial aspect of search engine optimization (SEO) that can significantly impact your website’s visibility. But what is link building for SEO,…

What Is YouTube SEO? The Essential Guide to Success

what is youtube seo

YouTube SEO, or YouTube search engine optimization, improves your visibility and platform engagement. Optimizing YouTube videos for SEO involves keyword research, script optimization, and link…

What is a URL Slug? A Complete Guide For SEO

what is a url slug

In today’s fast-paced digital world, having a solid understanding of the various components that make up a website is crucial. One such component that we…

What is Entity-Based SEO? A Complete Guide

what is entity-based seo

Entity-based SEO represents a shift in search engine optimization strategies, focusing on understanding and leveraging the relationships between various concepts and their context rather than…

What Is On-Page SEO? How to Improve Your Website Rankings and Visibility

what is on-page seo

On-page SEO optimizes individual web pages to improve search engine rankings and drive organic traffic. But what is on-page SEO, and how can you make…

What is a Web Crawler? Definition, Types & Examples

What Is A Web Crawler

In today’s digital age, people rely heavily on search engines to find information on the internet. This process is facilitated by a vital component called…

What Is Duplicate Content? Definition, Causes, and Consequences

what is duplicate content

Duplicate content can undermine your SEO efforts. But what is duplicate content in SEO, and how can it harm your website’s search engine ranking and…

What Are Dofollow Links? A Comprehensive Guide

what are do-follow backlinks

In search engine optimization (SEO), dofollow links hold central importance. Understanding dofollow links — crawler-friendly links on other web pages that direct their traffic to…

What Is a Sitemap, and How Do You Create One?

what is a sitemap

A sitemap improves search engine crawling, indexing, and user experience. But what is a sitemap? And more importantly, how can it help you improve your…

What Are Citations in SEO? The Beginner’s Guide to Better Search Visibility

what are citations in seo

Have you considered how citations affect SEO? But what are citations in SEO exactly, and why are they so essential for businesses? SEO citations can…

What Are Long-Tail Keywords? Definition, Benefits, and How to Use

what are long-tail keywords

Long-tail keywords can boost your website’s visibility and help you reach a wider audience. But what are long-tail keywords, and why are they so important…

Is SEO A One-Time Thing? The Benefits of Ongoing SEO in 2023

Is SEO A One Time Thing

SEO is a magical acronym that every business owner and marketer has encountered. But is SEO a one-time thing to check off your digital marketing…

Content SEO vs. Technical SEO: What You Need to Know

content seo vs technical seo

Boosting your website’s search engine ranking requires mastering two key elements of SEO: content SEO vs. technical SEO. But what sets these two aspects apart,…

Core Web Vitals Assessment Failed: How To Fix This Issue

core web vitals assessment failed

Core Web Vitals helps you ensure a great user experience. But if you’ve gotten a Core Web Vitals assessment failed error recently, you’re not alone.…

What Is The Primary Goal Of A Search Engine?

What Is The Primary Goal Of A Search Engine

In today’s digital age, search engines have become integral to our daily lives. They serve as a gateway to the vast amount of information available…

Does SEO Still Work In A Recession?

does seo still work in a recession

In today’s rapidly changing economic landscape, it’s not uncommon for businesses to question the effectiveness of certain marketing strategies like SEO, especially during a recession.…

What Is Schema Markup, and How Does It Affect SEO? A Comprehensive Guide

what is schema markup

Schema markup is a code snippet you add to your website’s HTML to help search engines better understand your page’s content. It’s also called structured…

What Is Compound SEO? Definition, Examples & Strategy

What Is Compound SEO?

Enter “compound SEO” – a holistic search engine optimization approach emphasizing enduring, progressive growth. This technique transcends conventional SEO practices, merging various strategies to ensure…

What Is Dwell Time? Definition, Importance, and Best Practices

what is dwell time

Dwell time is an important metric to measure the performance of a website and its ability to engage visitors. Gone are the days when having…

What Is Thin Content in SEO? Definition, Causes, and Consequences

what is thin content

Thin content can seriously impact your SEO strategy’s success and hurt your organic search rankings. But what is thin content in SEO exactly, and how…

What Is Mobile-First Indexing? A Comprehensive Guide

what is mobile first indexing

Mobile-first indexing is here to stay — and for good reason. Mobile devices dominate web traffic, which means businesses must keep up with the changing…

What Is Keyword Stuffing in SEO? Definition, History, and Consequences

what is keyword stuffing

Keyword stuffing isn’t as common as it once was — but it still happens more than readers — and Google — would like. So if…

What Is a Featured Snippet? Definition, Benefits, and Optimization Strategy

what is a featured snippet

When it comes to SEO, featured snippets can provide many advantages to businesses. Snippets appear higher in search engine results than organic listings and are…

What Is Crawl Budget? A Guide to Maximizing Your Site’s Visibility

what is crawl budget

Crawl budget is essential if you have a website. If you’re new to SEO or have never heard of crawl budget before, don’t worry. In…

What Is Keyword Cannibalization? Definition, Prevention, and Fixes

what is keyword cannibalization

Keyword cannibalization can significantly impact your website’s rankings. It can dilute your website’s authority and confuse search engines about which page to rank. So, what…

What Is Semantic SEO? Definition, Benefits, and Examples

what is semantic seo

As a marketing professional, you already know that search engine optimization (SEO) is crucial for staying ahead of the competition in the digital landscape. But…

10 of The Best Clearscope Alternatives In 2023

best clearscope alternatives

Our extensive research and testing for the top Clearscope alternatives in 2023 revealed that Surfer SEO leads the pack. Outshining other alternatives to Clearscope, it…

What Is SEO? The Ultimate Optimization Guide for Beginners

what is seo

SEO is no longer a luxury. It’s a necessity. Business owners constantly race to outdo the competition and enhance their digital presence. That’s where SEO…

What Is Keyword Research? Definition, Benefits, and Tools

what is keyword research

Keyword research enables you to get more organic traffic and customers. But what is keyword research exactly, and how do you use it to bring…

What is Branded Anchor Text? A Comprehensive Guide

What is Branded Anchor Text? A Comprehensive Guide

Brand anchor text is essential for digital marketers and website owners looking to optimize their online presence, especially within Search Engine Optimization, aka SEO. This…

What Are Social Signals, and Do They Affect Your Rankings?

what are social signals

Social signals are a powerful tool for businesses, marketers, and content creators alike to measure the success of their posts and campaigns. But what are…

What Is Keyword Density, and How Do You Calculate It?

what is keyword density

Keyword density is an important concept to understand when it comes to optimization. Whether you have a website or a blog, keyword usage is essential…

What Is Black Hat SEO? A Comprehensive Guide

what is black hat seo

Black hat SEO involves manipulating search engines to achieve higher rankings at the expense of a website’s credibility. But what is black hat SEO exactly? …

15 Best Marketing Newsletters In 2023

best marketing newsletters

Marketing newsletters play a key role in keeping savvy marketers in the loop on the freshest trends and strategies. In this article, we’re diving into…

What Is Negative SEO, and How Does It Work?

what is negative seo

Are you a business owner looking to stay one step ahead of the competition? You may have heard about something called “negative SEO” but might…

What Is Guest Posting? Everything You Need to Know

what is guest posting

No matter your industry, guest posting can help you attract more website traffic, increase brand awareness, establish yourself as a thought leader, and build backlinks.…

What Is Keyword Difficulty, and Why Is It Important?

what is keyword difficulty

Keyword difficulty stands out as the most crucial aspect common in all successful content marketing and SEO campaigns. This is largely due to its vital…

What Are Topic Clusters, and How Do They Help Your SEO Efforts?

what are topic clusters

Topic clusters are a great way to please both your web visitors and search engines at the same time. But what are topic clusters, and…

What Is First Input Delay (FID)? What to Know About This Ranking Factor

what is first input delay

If you run an online store or manage a website, your site’s first impression on users could make or break your conversions. Your web design…

What Is a Pillar Page, and Why Is It Crucial to Your Content Strategy?

what is a pillar page

Pillar pages help increase your visibility online and demonstrate your expertise on particular topics. But what is a pillar page, and why is it important…

What Is a Microsite? Definition, Benefits, and Examples

what is a microsite

Do you own a business and want to expand your online presence? A microsite may be just what you need. Having an innovative way to…

What Is Technical SEO? A Beginner-Friendly Guide for Site Owners

what is technical seo

Whether running a business, writing blog posts, or trying to expand your social media presence, you likely have come across the term “SEO,” which stands…

What Is White Label SEO? A Guide to Outsourcing Optimization

what is white label seo

White-label SEO services allow you to start offering high-quality SEO to your clients even if you don’t have the necessary skills and time to carry…

What Is a Backlink Profile, and How Does It Affect SEO?

what is a backlink profile

Do you want more website traffic and better SEO results? Establishing a healthy backlink profile is one of the best ways to improve your website’s…

What Is a Content Brief? Definition, Benefits, and What to Include

what is a content brief

The primary focus of any successful content creation process is the content brief, which streamlines communication between writers, editors, and other collaborators while ensuring your…

What Is a Referring Domain? Everything Site Owners Need to Know

what is a referring domain

Referring domains are crucial for SEO success. Authoritative referring domains strengthen your website’s performance and direct traffic to your page, resulting in improved SERP rankings…

11 of the Best Marketing Podcasts in 2023

Best Marketing Podcasts

If you’re searching for the best marketing podcasts to listen to in 2023, look no further. Below is a list of the top 11 that…

What Is Page Authority? A Guide for Website Owners

what is page authority

Page authority can help or hurt your rankings. It’s a way to reward great content that meets search intent, answers common questions, and engages the…

What Is Referral Traffic? Definition, Benefits, and Tactics

what is referral traffic

If you have a website or blog, web traffic is probably always on your mind. Tactics like search engine optimization (SEO), paid ads, and guest…

What Is a Backlink Audit?

what is a backlink audit

A comprehensive backlink audit is an important step in boosting your website’s online presence. By evaluating the network of incoming links, search engines like Google…

What Is White Hat SEO, and Why Is It Important?

what is white hat seo

In the realm of search engine optimization, white hat SEO consistently stands out as an essential strategy for achieving sustainable growth and long-term success. In…

What Is Enterprise SEO? The Ultimate Guide to Scaling SEO

what is enterprise seo

Sure, you could stumble upon the perfect purchase with a bit of luck — but modern shoppers are doing their homework. Over half of website…

What Is Grey Hat SEO? The Complete Guide

what is grey hat seo

If you’re interested in search engine optimization, you’ve probably heard the terms white hat SEO and black hat SEO. What you may not be familiar…

What Are Core Web Vitals? A Guide for Website Owners

what are core web vitals

In 2020, Google rolled out new ranking factors to help site owners improve user experience. They called this update Core Web Vitals, but it didn’t…

What Is Anchor Text? A Beginner-Friendly Guide

what is anchor text

Whether it was on a website, personal blog, or news site, you’ve undoubtedly clicked on anchor text many times before — even if you didn’t…

What Is an Impression? The Analytics Metric Explained

what is an impression

An impression is one of the most common digital marketing metrics you’ll learn about when trying to attract traffic online. Impressions are among the many…

What Is eCPM? Everything You Need to Know

what is ecpm

Knowing eCPM, also known as effective cost per mille, is important. But what is eCPM, and why is it so important?  We’re here to help…

What Is Deep Linking?

What Is Deep Linking?

Deep linking improves user experience and increases conversions. But what is deep linking, exactly? And how does it work? In short, deep links are a…

eCPM vs. CPM: What’s the Difference?

What is eCPM vs CPM?

eCPM and CPM often get confused or misunderstood. In this article, we shed light on the fundamental differences between eCPM and CPM, guiding you through…